1
2
3
4
5
6
7
8
9
10
BrightFarms is a pesticide-free greenhouse grower of local salad greens and herbs with distribution across major retailers in the East Coast and Midwest. While its content strategy initially emphasized the family and kid-friendliness of their bite-sized, ready to eat lettuce, I assisted the brand as it transitioned to target a more generally healthy lifestyle and sustainability-oriented consumer and launched new products.